May 2008 - Global View Newsletter
THE US DOLLAR: MAKING THE MOST OF INTERNATIONAL TRADE
Economists worldwide have their theory on the strength, weakness or stability of the U.S. Dollar in comparison to the currencies of the world. So, let’s say we’re either in a recession or about to enter a recession, could this be a good thing?
If we’re looking at international trade, it could be a good thing. As a language firm we see first hand the effects of the U.S. economy and global perception of it. If buying in the U.S. by U.S. firms is weak, hungry entrepreneurs look outside the boarders to fill the gaps of local buying. This drive for success and resilience in the face of trying times is what makes America a strong nation. This is what brought us from recession in the past and what will keep us on our toes for the future.
Likewise, when the dollar is weaker, international firms looking to buy more for less are more receptive to goods and services from the U.S; we just need to make our goods and services available. Our nation is know for quality products, innovation in technology and medicine as well as for the expertise and talent in those offering professional services such as legal, marketing, business, financial consulting and more.
In the language industry, we’ve experienced a growth in local companies reaching out internationally by website translation and localization, marketing material translation, operation and maintenance manual creation in multiple languages, multilingual voice over for on-line training and sales and cultural consulting.
Additionally, foreign firms are looking to U.S. language organizations because they can receive a superior quality service for less than what’s available in many of the European nations. This change in dynamics is perceived in a positive light by foreign organizations, as companies are actually getting more for less. This brings in valuable international dollars and showcases the nation’s talents to the world.
Given the circumstances, we need to embrace the changes of the nation and stay hungry for business by reaching out to those who need our products and services. For more assistance on global marketing, product and service localization or cultural consulting, call a friendly representative at U.S. Translation Company for a consultation.
U.S. Translation Company: Superior quality Interpretation and Translation Services in over 100 Languages!
